Tuesday, 15 April 2014
Thursday, 10 April 2014
Wednesday, 9 April 2014
How research impacted our ideas
Narrative:
Our film will follow Todorov's famous classic hollywood narrative, equilibrium-disequilibrium-new equilibrium, however our trailer will not. We want our trailer to start with equilibrium and end with unresolved disequilibrium. This will end the trailer on a cliff hanger, to help draw in the audience.
Representations:
Stereo-typically girls are represented in two groups when considering horror films. Dumb blondes and smart brunettes. The dumb blonde will often die, because they will be portrayed as naive and do not conform to traditional ways of society. Whereas the brunettes will appear innocent and observant, and because of this often survive.
In our film the victim is blonde, and the villain is a brunette. Therefore this would connote that the victim is going to die.
Genre/DISTINCT:
Setting: Watching several horror trailers you soon begin to find themes of settings. They have to be dark, derelict, and dangerous. Therefore we shot scenes of of trailer in a forest, and also created a scene to appear as though our victim was locked in a dark cellar/ rundown warehouse.
Technical code: Camerawork is very important. It helps to transfer mindsets and power shift between characters. Therefore we have used high angles to show how powerless the victim is. Closeups create intimate shots where you as a voyeur are placed directly with the character feeling the same emotion. Editing helps to build atmosphere. We created edited our footage so that clips became shorter and quicker this helped to build up pace and show the tense and dangerous situations.
Iconography: We will use low key lighting, and possibly motivated lighting in order to create dark scenes. Alongside this the villain will be seen with weapons, such as a knife. This is to show the split between good/bad. This is commonly used within horror films. We will also have our villain wearing an expressionless mask. This will connote that the villain is not to be trusted and that she holds no remorse.
Themes: Our theme will be good V evil, or you could even call it normal V insane. We will have an innocent young girl, being preyed on by no reason at all. The villain will be a fellow student who has developed a dangerous fixation with the victim. Therefore the film will be based around who will survive, good or evil.
Audiences and institutions:
From the audience research we conducted about horror films, we found that the most popular horror genre is psychological. This is why we have based our film on a psychologically unstable stalker. We also found that people will often expect to see gore in a horror film, therefore we will incorporate weapons such as a knife and/or rope into the trailer.
The women in black was a huge success. Why? they had a significantly large, and widespread ad campaign. They featured on the radio, magazine covers, billboards, television, you name it. Therefore encouraged by this we will produce our very own trailer, poster and magazine cover to help promote our film release.
Our film will follow Todorov's famous classic hollywood narrative, equilibrium-disequilibrium-new equilibrium, however our trailer will not. We want our trailer to start with equilibrium and end with unresolved disequilibrium. This will end the trailer on a cliff hanger, to help draw in the audience.
Representations:
Stereo-typically girls are represented in two groups when considering horror films. Dumb blondes and smart brunettes. The dumb blonde will often die, because they will be portrayed as naive and do not conform to traditional ways of society. Whereas the brunettes will appear innocent and observant, and because of this often survive.
In our film the victim is blonde, and the villain is a brunette. Therefore this would connote that the victim is going to die.
Genre/DISTINCT:
Setting: Watching several horror trailers you soon begin to find themes of settings. They have to be dark, derelict, and dangerous. Therefore we shot scenes of of trailer in a forest, and also created a scene to appear as though our victim was locked in a dark cellar/ rundown warehouse.
Technical code: Camerawork is very important. It helps to transfer mindsets and power shift between characters. Therefore we have used high angles to show how powerless the victim is. Closeups create intimate shots where you as a voyeur are placed directly with the character feeling the same emotion. Editing helps to build atmosphere. We created edited our footage so that clips became shorter and quicker this helped to build up pace and show the tense and dangerous situations.
Iconography: We will use low key lighting, and possibly motivated lighting in order to create dark scenes. Alongside this the villain will be seen with weapons, such as a knife. This is to show the split between good/bad. This is commonly used within horror films. We will also have our villain wearing an expressionless mask. This will connote that the villain is not to be trusted and that she holds no remorse.
Themes: Our theme will be good V evil, or you could even call it normal V insane. We will have an innocent young girl, being preyed on by no reason at all. The villain will be a fellow student who has developed a dangerous fixation with the victim. Therefore the film will be based around who will survive, good or evil.
Audiences and institutions:
From the audience research we conducted about horror films, we found that the most popular horror genre is psychological. This is why we have based our film on a psychologically unstable stalker. We also found that people will often expect to see gore in a horror film, therefore we will incorporate weapons such as a knife and/or rope into the trailer.
The women in black was a huge success. Why? they had a significantly large, and widespread ad campaign. They featured on the radio, magazine covers, billboards, television, you name it. Therefore encouraged by this we will produce our very own trailer, poster and magazine cover to help promote our film release.
Tuesday, 8 April 2014
Thursday, 3 April 2014
How effective is the combination of my main product and ancillary texts?
A film distributer can either be a whole company or a
person, with their sole purpose being to market and advertise a film. The
products that I have created to advertise my film: trailer, poster and magazine
cover are the same products that professional film distributers would use to promote
their films. However their promotional techniques will be extremely broader and
will reach a larger audience. Their film trailers will be in cinemas, on
television, the internet or even outdoors advertisement. Alongside this their
film posters will be on billboards, in magazines and other flyers or methods of
materialistic advertisement. Finally their magazine cover will feature on a
high demand and well known magazine cover, in order to be delivered around the
country or world to almost every news agent store.
It is not easy to get your film on the front page of a magazine and distributer’s know it. It is incredibly important that they carry out thorough audience research. They need to find a huge target audience and specific demographic groups in order to convince magazine companies that their film will help up sell their magazine.
Being on the front page of a magazine will significantly help the film campaign because people can still look at it even if they do not buy it. Therefore it will reach a very large audience, which is the main idea of advertising. The amount spent on advertising will differ depending on their target audience. For example if they were targeting teenagers they will allocate more money for online advertising and electronic advertising in general, because it is widely known that teenagers spend a lot of their time using electronic devices. Online advertising can be relatively cheap, for example, they could create a Facebook page or twitter account which is free. Films also almost always have a website, which will give the audience extra information, sneak previews and often exciting games or bonus features. Doing this will raise excitement. This means that they will probably tell their friend and therefore increase brand awareness. ‘Paranormal Activity: The marked ones’ have done this. On their film website there is a feature called ‘experience the fear’ on this you walk around a house not knowing what is going to happen next. It is incredibly fun and realistic meaning that it will without a doubt draw in an audience.
Here is the link:
It is not easy to get your film on the front page of a magazine and distributer’s know it. It is incredibly important that they carry out thorough audience research. They need to find a huge target audience and specific demographic groups in order to convince magazine companies that their film will help up sell their magazine.
Being on the front page of a magazine will significantly help the film campaign because people can still look at it even if they do not buy it. Therefore it will reach a very large audience, which is the main idea of advertising. The amount spent on advertising will differ depending on their target audience. For example if they were targeting teenagers they will allocate more money for online advertising and electronic advertising in general, because it is widely known that teenagers spend a lot of their time using electronic devices. Online advertising can be relatively cheap, for example, they could create a Facebook page or twitter account which is free. Films also almost always have a website, which will give the audience extra information, sneak previews and often exciting games or bonus features. Doing this will raise excitement. This means that they will probably tell their friend and therefore increase brand awareness. ‘Paranormal Activity: The marked ones’ have done this. On their film website there is a feature called ‘experience the fear’ on this you walk around a house not knowing what is going to happen next. It is incredibly fun and realistic meaning that it will without a doubt draw in an audience.
Here is the link:
Another example of a recent viral
campaign was one which was done for ‘Carrie’. For this the producers created a
video that targeted random people on the streets. They set up a telekinetic scene
using clever engineering to make a chairs, books and even people fly. The
majority of the café was full with actors however when enough genuine customers
were in the shop the scene begun.
As you can see from the video hits, the video shocked and
amused many people. Through word of mouth the video eventually became
considerably famous.
It is important to have a unified identity for your film.
This means that you have to portray your film in the same way through all kinds
of advertising, so that the audience completely understand what your film is
about.
Insidious is a good example of this. The colour schemes all
match up, and using magazine covers and posters they were able to introduce two
of the characters. Both characters appear possessed/evil in some sort of way. This
is how the distributors need them to look in order to draw in their target
audience.
It is obvious that reviews help to sell films. Distributers have to create premiere nights in order to gain important reviews. Many journalists will be invited to these so that they can spread the word from a professional point of view. These reviews will be helpful before the release of the film but also afterwards. Certain quotes will often feature on the DVD cover and also the average star rating. Consumers will take these into consideration before buying a product therefor a good rating is necessary.
An annotated YouTube video on the effectiveness of my combination of my main product and ancillary texts:
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